Social Media Specialist

Store Operations · Winnipeg, Manitoba
Department Store Operations
Employment Type Full-Time
Compensation 48,000-60,000 per year

Description Overview


We are growing!


Activate is a technology company known for designing Canada's first full-scale interactive gaming experience.  We are looking to expand our team with the addition of a Social Media Specialist.  The Social Media Specialist has the primary responsibilities for content design and creation, and management of social media accounts with the opportunity to improve and influence our Corporate brand.  


Summary of Duties and Responsibilities


Social Media


  • Establish an effective calendar/plan for posting on all channels (TikTok, Instagram, Facebook, LinkedIn, YouTube)
  • Create and maintain a strong and effective online company voice through social media
  • Develop and produce content for posts (including creating our TikToks!) 
  • Effectively oversee, monitor, and analyze the performance of several digital channels
  • Work with Activate leaders to ensure our customer base is kept up to date 
  • Research new social media outlets, sites and trends
  • Curate and maintain user-generated content


Marketing


  • Monitor and assess the performance of marketing campaigns and examine opportunities for improvement
  • Conduct market research and assess finding 
  • Structure, lead, and distribute targeted online marketing campaigns across various mediums, such as social media and email advertising
  • Monitor SEO and user engagement and suggest content optimization



Brand Support


  • Support the development of brand marketing palette and guidelines; creating letterhead and other templates for organizational use
  • Liaise with leaders to ensure effective and efficient brand consistency
  • Develop content and graphics for corporate digital channels aligned with brand guidelines
  • Other tasks and duties as assigned


Qualifications


  • 2 years of experience in a similar role
  • Excellent knowledge of Facebook, LinkedIn, TikTok, Instagram, YouTube, and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Proficiency in Adobe Creative Cloud would be considered an asset
  • Familiarity with web design and publishing would be considered an asset
  • A degree or diploma with a focus in Marketing would be considered an asset


Thank You

Your application was submitted successfully.

  • Location
    Winnipeg, Manitoba
  • Department
    Store Operations
  • Employment Type
    Full-Time
  • Compensation
    48,000-60,000 per year